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brand ratings

How are rated brands selected?

Our first priority is to rate larger,

well-known companies that are popular amongst most everyday consumers. We choose these companies based on size, revenues, and  social media presence.

 

An Undertones approved rating is a score of 70% or higher. Check out the Undertones Rating System to learn more!

Looking for a brand we haven’t yet rated? Submit a brand here

By Category:

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ASOS

Fashion

44%

do better

Acer

Tech

31%

do better

Airbnb

Lifestyle/Travel

65%

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Amazon

Tech

56%

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American Express

Finance

59%

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Athleta

Fashion

70%

undertones approved

Bank of America

Finance

66%

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Burger King

Food & Beverage

31%

do better

Calvin Klein

Fashion

69%

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Chase

Finance

74%

undertones approved

AT&T

Entertainment/Media

61%

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Adidas

Fashion

45%

do better

Alaska Airlines

Lifestyle/Travel

47%

do better

American Airlines

Lifestyle/Travel

56%

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Apple

Tech

68%

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Banana Republic

Fashion

62%

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Bath & Body Works

Home

52%

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CVS

Personal Care/Health

48%

do better

Charles Schwab

Finance

39%

do better

Chipotle

Food & Beverage

55%

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