10/28/20 11:16 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Adidas has actively defended its social media statements in support of Black Lives Matter; for instance, in the comments section on an Instagram post about the shooting of Jacob Blake, Adidas responded to users expressing "All Lives Matter" sentiments, explaining their position.
NYT's The Daily podcast did a feature on Adidas designer Julia Bond in which she elaborated upon Adidas' racist practices and stated that she has been protesting her employer since June because HR was not doing enough to address racism internally. Morever, the company allegedly only pledged money toward antiracist causes after 150 employes demanded action. In terms of backlash regarding their products, Adidas named one of their Yeezy's "israfil", severely offending the Muslim community.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 11% - 15% BIPOC, 31% - 35% Women
0% (none) Black, 0% (none) BIPOC, 0% (none) Women
4% - 5% Black, > 50% Women
Information is not publicly available