1/31/21 2:38 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Amazon has notably increased its external DEI efforts, for instance through its Amazon Alexa Fund launching programs to increase inclusiveness and equity among Black, Latinx, and Indigenous entrepreneurs.
None of Amazon's top 6 executive leaders are Black despite the fact that Black people make up more than 26% of the company's US workforce. Amazon's initial donation toward organizations fighting racial justice was abysmal at $10M (about 0.004% of their 2019 revenue of $280B). Moreover, the company has faced multiple accusations of racism and discrimination towards Black employees, rendering Jeff Bezos' seemingly avid support of racial justice little more than lip service.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
8% - 9% Black, 16% - 20% BIPOC, 41% - 45% Women
0% (none) Black, 0% (none) BIPOC, 11% - 20% Women
> 15% Black, > 40% BIPOC, 41% - 45% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group