11/8/20 3:50 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Athleta is a certified B Corp and has a grant program that actively helps BIPOC members of the health & fitness community. They have also collaborated with Allyson Felix, a Black track & field athlete, on a clothing line. In regards to social messaging, their #HoldTheSpace and #PowerOfShe discussions especially highlight Black women. A standout #HoldTheSpace topic was Black maternal mortality rate which genuinely sought to inform their followers.
Athlete does not have any Black members within their Board of Directors and Executive Leadership Team. Before June, there was far less diversity on their social feed compared to GAP, Old Navy, & BR.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 11% - 15% BIPOC, 46% - 50% Women
0% (none) Black, 6% - 10% BIPOC, > 50% Women
> 15% Black, > 40% BIPOC, > 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group