11/1/20 8:46 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Chipotle implemented a feature to allow guests to round up their bill to donate during checkout; in seven weeks, customers donated an additional $1 million to the National Urban League. The company additionally has implemented a program covering 100% of the tuition costs for 75 different types of degrees; as of October 2020, they expanded these debt-free degrees to include HBCUs.
In June 2020, Colts linebacker Darius Leonard spoke out about an incident of racial profiling at Chipotle in which he and the three other Black men and biracial women were asked to leave after a white customer allegedly felt threatened by them. Leonard stated that the personal apology from the CEO was reactive and that it did not sufficiently prove Chipotle's commitment to antiracism.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
10% - 11% Black, 11% - 15% BIPOC, 31% - 35% Women
0% (none) Black, 21% - 25% BIPOC, 31% - 35% Women
6% - 7% Black, 31% - 35% BIPOC, > 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization