Last Updated:
10/25/20 11:16 AM
overall rating:
do better
Delta Air Lines
Internal Representation & Support

61%
Public Commitment

24%
External Communication

52%

To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)

We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Delta upgraded a Black passenger's seat after she was harrassed by fellow "blue lives matter" supporter seated next to her.
Lowlights
Delta waited until August 11 to post a formal statement about how they are addressing racial inequity internally. Aditionally, there is zero information on amount donated by either Delta or CEO Ed Bastian, if any.

We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 31% - 35% BIPOC, 11% - 20% Women
Executive Leadership:
0% (none) Black, 6% - 10% BIPOC, 0.1% - 10% Women
> 15% Black, > 40% BIPOC, 41% - 45% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
Delta Air Lines has little to no evidence of any monetary commitment publicly available.
III. External Communications
Delta Air Lines has issued a public statement on social media addressing racial injustice that explicitly stated "Black Lives Matter." Since June 2020, 10% - 20% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, aside from a post for Pride, there is little to no evidence on social media of inclusion of the LGBTQ+ community (beyond posting for Pride), people living with disabilities, or a wide range of models with varying body types.


