Last Updated:
10/10/20 3:20 PM
overall rating:
do better
Denny's
Internal Representation & Support
74%
Public Commitment
28%
External Communication
30%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Denny's public statement issued on Instagram acknowledges its past racial discrimination lawsuits, demonstrating the company's commitment to being accountable for past mistakes.
Lowlights
Denny's did not make a public statement beyond an instagram post. They also have not pledged a monetary commitment as of our rating.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 31% - 35% BIPOC, 31% - 35% Women
Executive Leadership:
12% - 13% Black, 11% - 15% BIPOC, 11% - 20% Women
> 15% Black, > 40% BIPOC, > 50% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization
DEI Support:
II. Public Commitment
Denny's has little to no evidence of any monetary commitment publicly available.
III. External Communications
Denny's has issued a public statement on social media addressing racial injustice that included specific calls to action, but did not explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
