10/10/20 4:51 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Throughout the summer, Disney heavily promoted Hamilton and Beyoncé's Black is King, as well as PIxar's Soul, its first film with a Black lead.
There have been multiple issues surrounding Disney's release of the live-action remake of Mulan. The lead actress, Li Yifei, has been vocal about her support for Hong Kong police brutality against peaceful demonstrators, and in the film credits, Disney was criticized for thanking multiple Chinese government departments involved in the incarceration of millions of Uyghur and other Muslims. In addition, there have been allegations of racism by employees at subsidiary ESPN.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
10% - 11% Black, 26% - 30% BIPOC, 36% - 40% Women
10% - 11% Black, 16% - 20% BIPOC, 31% - 35% Women
> 40% BIPOC, > 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization