Last Updated:
11/1/20 8:20 PM
overall rating:
do better
Domino's
Internal Representation & Support
25%
Public Commitment
54%
External Communication
46%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
We have not identified any notable highlights for this brand.
Lowlights
Domino's diversity page is practically nonexistent as it only contains a few vague sentences. In addition, their "Not All Karens" PR stunt in Australia and New Zealand locations—which pledged to give free pizza to 100 women named "Karen" who did not engage in a racist incident—unsurprisingly backfired.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
10% - 11% Black, 21% - 25% BIPOC, 31% - 35% Women
Executive Leadership:
0% (none) Black, 0% (none) BIPOC, 11% - 20% Women
Information not publicly available
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
Domino's has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Domino's has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations. Domino's is also an advocate for the LGBTQ+ community.
III. External Communications
Domino's has issued a public statement, both on social media and in a public memo, addressing racial injustice that explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
