4/11/21 2:43 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Etsy created a permanent marketplace on their website dedicated to promoting Black-owned small businesses/artists. Etsy also continues to promote Black makers, artists, influencers, and Etsy sellers on their Instagram. In their 4th quarter of 2020, their marketing shifted to represent more people with Black or brown skin tones (59% of content) as part of their efforts to diversify their platform. Even before Summer 2020 BLM protests, Etsy has made efforts in the years prior to make their hiring practices more inclusive, focusing especially on Black and Latinx communities.
Despite their donations towards non-profits/orgs centered on racial justice, Etsy's total donation amount remains very low (<0.001%). There is minimal racial diversity among leadership positions despite their focus on racial justice in their hiring practices. Etsy has not released any specific workforce statistics around their Black employees, as they have grouped Black, Latinx, and Indigenous employees into one category (12.5% of their workforce).
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
12% - 13% Black, 11% - 15% BIPOC, 46% - 50% Women
0% (none) Black, 11% - 15% BIPOC, > 50% Women
11% - 15% BIPOC, 46% - 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group