3/2/21 8:47 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Fenty Beauty is founded upon principles of inclusivity, as evidenced through their impressive foundation shade range and diversity of their models.
Neither Fenty Beauty nor its parent company LVMH specified donation amounts toward causes supporting racial justice. In addition, while Fenty Beauty frequently features Black artists on social media, the content is largely self-serving, focusing on these artists' makeup routines rather than utilizing their stories and experiences to educate the brand's 10M+ Instagram followers.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 0% (none) BIPOC, 41% - 45% Women
12% - 13% Black, 11% - 15% BIPOC, 36% - 40% Women
> 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization