Last Updated:

10/17/20 6:46 AM

overall rating:

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Foot Locker

Internal Representation & Support
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39%

Public Commitment
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71%

External Communication
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57%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

More than 15% of the Board of Directors is Black. In addition, Footlocker's Collaboraid Collection, which was created in partnership with a community of creatives "to assist those in need through exclusive collections of apparel and footwear", promotes many BIPOC artists.

Lowlights

Foot Locker's social media highlights Black athletes, but given their Instagram platform of almost 12M followers, we expect them to be sharing more genuinely helpful resources.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

> 15% Black, 16% - 20% BIPOC, 41% - 45% Women

Executive Leadership:

0% (none) Black, 6% - 10% BIPOC, 36% - 40% Women

Information not publicly available

Workforce:

A Black employee resource group

DEI Support:

II. Public Commitment

Foot Locker has pledged a donation of 0.1% - 0.9% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Foot Locker has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of events, and co-branded partnerships with other companies. Foot Locker is also an advocate for the LGBTQ+ community and people living with disabilities.

III. External Communications

Foot Locker has issued a public statement, both on social media and in a public memo, addressing racial injustice that included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, there is little to no evidence on social media of inclusion of the LGBTQ+ community, people living with disabilities, or a wide range of models with varying body types.
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