11/8/20 11:13 AM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Google added a Black-owned icon to Google Maps to enable its users to more easily support Black-owned businesses. Other anti-racist measures the company has taken include its $34 million donation to criminal justice reform over the past 5 years, its partnership with the Vera Institute to make jail data more accessible, its partnership with The Last Mile to help reduce the reincarceration cycle, and its programming of Google Assistant to rebut "All Lives Matter" statements.
Over 1,600 Google employees signed a petition to pressure the company to stop selling software to police forces. In addition, a group of LGBTQ+ YouTubers filed a lawsuit against Google over censorship issues, stating that YouTube's algorithm suppresses recommendations.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 36% - 40% BIPOC, 26% - 30% Women
2% - 3% Black, 31% - 35% BIPOC, 26% - 30% Women
4% - 5% Black, > 40% BIPOC, 31% - 35% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group