10/25/20 2:36 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Around Juneteenth, HBO made educational content around Black Lives Matter temporarily free for all users. The company appears to be genuinely amplifying Black voices and telling Black stories, centering Black creatives, producers, and content (in various forms, including panels, series, and documentaries).
Part of parent company Warner Media's donation to anti-racist causes involved the dedication of "on-air inventory to Color of Change and NAACP"; thus, it is difficult to accurately quantify the total amount donated. In addition, while Warner Media is vocal about its support for Black Lives Matter, HBO's own social media platforms highlight Black artists but only in the context of promoting its own content.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
14% - 15% Black, 21% - 25% BIPOC, 21% - 25% Women
8% - 9% Black, > 40% BIPOC, 21% - 25% Women
12% - 13% Black, 36% - 40% BIPOC, 46% - 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group