Last Updated:

2/28/21 4:23 PM

overall rating:

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Hyatt

Internal Representation & Support
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40%

Public Commitment
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57%

External Communication
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52%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

Through their RiseHY program, Hyatt is seeking to hire 10k "Opportunity Youth" (youth ages 16-24 who are neither in school nor working) by 2025. As part of their commitment to racial justice, they are placing a specific emphasis on Black Opportunity Youth.

Lowlights

Hyatt does not share any workforce diversity statistics. While they frequently share on social media how their hotels help their community, Hyatt's posts around racial justice specifically are sporadic, general, and performative. In addition, Hyatt faced backlash after Capitol rioters were filmed mingling maskless in one of its DC hotels.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

8% - 9% Black, 6% - 10% BIPOC, 11% - 20% Women

Executive Leadership:

10% - 11% Black, 6% - 10% BIPOC, 26% - 30% Women

Information not publicly available

Workforce:

An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group

DEI Support:

II. Public Commitment

Hyatt has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Hyatt has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations.

III. External Communications

Hyatt has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company, included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with most posts falling flat and appearing unhelpful. The brand has shown minimal support of the LGBTQ+ community through a Pride post and there is little to no evidence of inclusivity towards people living with disabilities, or a wide range of models with varying body types.
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