Last Updated:
10/10/20 3:55 PM
overall rating:
do better
IHOP
Internal Representation & Support
28%
Public Commitment
0%
External Communication
23%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
IHOP's parent company Dine Brands Global appointed a new Black board member, Michael Hyter, in June 2020.
Lowlights
Neither IHOP nor their parent company Dine Brands Global have published evidence of any monetary commitment to anti-racist organizations. Other than one social media post, they have issued no public statements supporting Black Lives Matter on their website. In addition, there is little to no evidence that they partner with any anti-racist organizations, and they in general do not elaborate on their diversity initiatives on their company website.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 16% - 20% BIPOC, 26% - 30% Women
Executive Leadership:
0% (none) Black, 16% - 20% BIPOC, 0% (none) Women
Information not publicly available
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
IHOP has little to no evidence of any monetary commitment publicly available.
III. External Communications
IHOP has issued a public statement on social media addressing racial injustice ; however, it did not acknowledge that they can be doing better to combat racial inequality within their company, include specific calls to action, or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
