Last Updated:
5/1/21 3:11 PM
overall rating:
do better
J.Crew
Internal Representation & Support
40%
Public Commitment
40%
External Communication
60%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
In 2018, J.Crew revamped its image with a new mission of diversity and inclusion, including incorporating extended sizing and supporting organizations centered on social justice.
Lowlights
While J.Crew pledged $50,000 in support of AAPI Women Lead in March 2021, the company failed to specify in June 2020 how much it would donate in support of racial justice, only broadly stating the organizations it would support.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 31% - 35% BIPOC, 46% - 50% Women
Executive Leadership:
0% (none) Black, 0% (none) BIPOC, 46% - 50% Women
Information not publicly available
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
J.Crew has pledged a donation of Unspecified contribution amount towards racial injustice, specifically for Black lives. Additionally, J.Crew has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, and matching donations to a broad range of qualifying organizations. J.Crew is also an advocate for the LGBTQ+ community.
III. External Communications
J.Crew has issued a public statement, both on social media and in a public memo, addressing racial injustice that included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, aside from a post for Pride, there is little to no evidence on social media of inclusion of the LGBTQ+ community (beyond posting for Pride), people living with disabilities, or a wide range of models with varying body types.
