Last Updated:

10/24/20 7:46 PM

overall rating:

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Levi's

Internal Representation & Support
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59%

Public Commitment
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61%

External Communication
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85%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

Levi's consistently works with Black and Indigenous influencers that are highly respected in their spaces. They keep up the momentum via hosted discussions, partnerships with nonprofits that promote voting rights, etc. Both the volume and quality of their posts in terms of bringing awareness to social justice issues is outstanding.

Lowlights

Levi's has a huge lack of Black representation in leadership roles internally. Additionally, Levi's minimal donation amount does not match their efforts put into social content and engagement.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

0% (none) Black, 16% - 20% BIPOC, 31% - 35% Women

Executive Leadership:

6% - 7% Black, 11% - 15% BIPOC, 41% - 45% Women

> 15% Black, > 40% BIPOC, > 50% Women

Workforce:

A Black employee resource group

DEI Support:

II. Public Commitment

Levi's has pledged a donation of 0.001% - 0.009% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Levi's has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, sponsorship of events, and matching donations to a broad range of qualifying organizations. Levi's is also an advocate for the LGBTQ+ community, immigrants, and Indigienous populations.

III. External Communications

Levi's has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company and included specific calls to action, but did not explicitly state "Black Lives Matter." Since June 2020, > 80% of the brand's social media content has been centered around racial injustice with posts amplifying BIPOC voices and generating original, informative content. The brand has made an effort to include ethnic diversity, specifically increasing Black representation, and has shown support of the LGBTQ+ community beyond Pride on social media, there is little to no evidence of inclusion of people living with disabilities or a wide range of models with varying body types.
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