Last Updated:
1/24/21 3:12 PM
overall rating:
keep going
Lyft
Internal Representation & Support
61%
Public Commitment
68%
External Communication
61%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
While Lyft does not have a particularly large social media following (under 200k followers on IG and under 300k followers on Twitter), they nevertheless dedicate the majority of their posts to bringing awareness to matters of social justice, from anti-racism to voter suppression to the lack of equitable transportation to communities of color that have been disproportionately impacted by COVID-19.
Lowlights
Lyft's top executives are all white, and only one out of the five is a woman.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
14% - 15% Black, > 40% BIPOC, 41% - 45% Women
Executive Leadership:
0% (none) Black, 0% (none) BIPOC, 11% - 20% Women
8% - 9% Black, > 40% BIPOC, 46% - 50% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization
DEI Support:
II. Public Commitment
Lyft has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Lyft has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, and co-branded partnerships with other companies. Lyft is also an advocate for the LGBTQ+ community, immigrants, and people living with disabilities.
III. External Communications
Lyft has issued a public statement, both on social media and in a public memo, addressing racial injustice that explicitly stated "Black Lives Matter." Since June 2020, 31% - 40% of the brand's social media content has been centered around racial injustice with posts seeking to continue the momentum of BLM. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ community (beyond posting for Pride) or other marginalized communities.
