5/1/21 3:32 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
In June 2020, Madewell pledged to amplify Black voices and businesses and has made significant strides toward its goal. Through its Hometown Heroes Collective and Labels We Love directory, Madewell highlights Black-owned brands that customers can shop directly on the Madewell website. To further demonstrate its commitment, Madewell joined the 15 Percent Pledge as of December 2020.
While Madewell has increasingly begun to feature Black community members influential in the racial justice space, the brand rarely takes those opportunities to meaningfully explore these individuals' perspectives, instead opting to engage in brief, surface-level exchanges.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 31% - 35% BIPOC, 46% - 50% Women
0% (none) Black, 0% (none) BIPOC, 46% - 50% Women
Information not publicly available
Information is not publicly available