1/24/21 11:13 AM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Over 15% of Netflix's top executives are Black. As part of their monetary commitment, Netflix pledged 2% of all cash holdings going forward to supporting Black communities, indicating that they have prioritized anti-racism as part of their ongoing operations. In January 2021, Netflix published a thorough update to their internal and external diversity efforts, another show of their continued commitment.
In addition to their increased diversity efforts on- and off-screen, Netflix should be doing considerably more to explicitly discuss anti-racism on social media, especially considering their platform of over 26M Instagram followers.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
8% - 9% Black, 6% - 10% BIPOC, 21% - 25% Women
> 15% Black, 26% - 30% BIPOC, 46% - 50% Women
8% - 9% Black, > 40% BIPOC, 46% - 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group