10/4/20 8:31 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Since we first rated Nike in June 2020, they began highlighting their top executive team (16 people, 3 of whom are Black). The Jordan Brand specifically seems to be more active in their anti-racism efforts than Nike as a whole - launching a series on October 7, 2020 to "highlight key issues facing the Black community and how to drive actionable solutions." Additionally, Nike's Summer N7 collection was created to increase awareness of wellness in Indigenous communities.
Nike clearly caters social messaging to each of their vertical's unique audience. More progressive accounts are vocal while others have almost zero BLM posts, likely due to the demographics of their followers (e.g. golf, soccer, and skateboarding IG accounts).
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 21% - 25% BIPOC, 31% - 35% Women
> 15% Black, 16% - 20% BIPOC, 21% - 25% Women
> 15% Black, > 40% BIPOC, 46% - 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group