10/25/20 12:26 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
From September to October, Nordstrom's NYC Flagship showcased the work of contemporary Black artists through a collaboration with the Long Gallery in Harlem. In August, Nordstrom also posted an update about their progress toward combating racial injustice and more specific anti-racist actions they're taking, including specifying the amount they will be donating.
Amidst the pandemic, Nordstrom hired a marketing company to push out an influencer campaign touting how safe it felt to shop in stores. They spent money, time, and effort on this campaign while there were glaringly more important social issues that deserved attention. Additionally, Nordstrom still hasn not pulled Reformation despite pressure and criticism after allegations of racism.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 26% - 30% BIPOC, 41% - 45% Women
0% (none) Black, 16% - 20% BIPOC, 31% - 35% Women
> 15% Black, > 40% BIPOC, > 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group