Last Updated:

10/16/20 8:45 PM

overall rating:

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PayPal

Internal Representation & Support
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67%

Public Commitment
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72%

External Communication
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53%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

PayPal donated a considerable amount ($500 million toward an economic opportunity fund to uplift Black and other underrepresented communities).

Lowlights

The $500 million economic opportunity fund is unfortunately extremely misleading because it is spread out over "long term", but PayPal does not specify exactly how many years that is.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

8% - 9% Black, 6% - 10% BIPOC, 36% - 40% Women

Executive Leadership:

10% - 11% Black, 26% - 30% BIPOC, 26% - 30% Women

6% - 7% Black, > 40% BIPOC, 41% - 45% Women

Workforce:

An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group

DEI Support:

II. Public Commitment

PayPal has pledged a donation of 0.1% - 0.9% of annual revenue towards racial injustice, specifically for Black lives. Additionally, PayPal has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of events, and matching donations to a broad range of qualifying organizations. PayPal is also an advocate for the LGBTQ+ community, immigrants, and people living with disabilities.

III. External Communications

PayPal has issued a public statement, both on social media and in a public memo, addressing racial injustice that included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
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