Last Updated:
10/9/20 1:31 PM
overall rating:
do better
Popeyes
Internal Representation & Support
19%
Public Commitment
9%
External Communication
51%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
We have not identified any notable highlights for this brand.
Lowlights
There is zero Black representation on Restaurant Brands International's Board of Directors and Executive Leadership Team, as well as zero evidence of any monetary commitment to anti-racist organizations.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 16% - 20% BIPOC, 0.1% - 10% Women
Executive Leadership:
0% (none) Black, 16% - 20% BIPOC, 11% - 20% Women
Information not publicly available
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
Popeyes has little to no evidence of any monetary commitment publicly available.
III. External Communications
Popeyes has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company, included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
