Last Updated:
4/18/21 7:15 PM
overall rating:
do better
Poshmark
Internal Representation & Support
46%
Public Commitment
41%
External Communication
53%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Poshmark has high racial diversity rates in its BOD and ELT. BIPOC on these teams have been active on Instagram through livestreams and stories to discuss BLM and anti-Asian hate, which reflects the values of their company.
Lowlights
Despite having racial diversity in their company leadership, Poshmark fails to be more transparent about their internal and external efforts towards racial justice. Examples of this include their lack of transparency around workforce demographics, their lack of a DEI office (or lack of publicizing this), the sparse meaningful racial justice content on their social media, and their minimal donation in response to the 2020 BLM protests. Though Poshmark's leadership team has clarified how personally impactful racial injustice is to them as BIPOC, their public content and lack of transparency around company efforts do not adequately reflect this.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
14% - 15% Black, > 40% BIPOC, 26% - 30% Women
Executive Leadership:
0% (none) Black, > 40% BIPOC, 26% - 30% Women
Information not publicly available
Workforce:
A Black employee resource group
DEI Support:
II. Public Commitment
Poshmark has pledged a donation of < 0.001% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Poshmark has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as sponsorship of events.
III. External Communications
Poshmark has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company and included specific calls to action, but did not explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with most posts falling flat and appearing unhelpful. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ community (beyond posting for Pride) or other marginalized communities.
