Last Updated:
3/14/21 10:48 AM
overall rating:
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Procter & Gamble
Internal Representation & Support
71%
Public Commitment
68%
External Communication
68%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
P&G has consistently sponsored events and programs around gender and racial equity, such as Queen Collective Films by Queen Latifah, short films "The Talk" and "The Look", and the Michelle Obama podcast.
Lowlights
While P&G has poured significant resources into fighting racial inequality externally, they have much to improve upon within their own organization. Only 26% of their workforce identifies as multicultural, and none of their top eight executives are Black.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
14% - 15% Black, 31% - 35% BIPOC, 46% - 50% Women
Executive Leadership:
0% (none) Black, 21% - 25% BIPOC, 36% - 40% Women
10% - 11% Black, 26% - 30% BIPOC, 46% - 50% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
Procter & Gamble has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Procter & Gamble has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, and sponsorship of events. Procter & Gamble is also an advocate for the LGBTQ+ community, immigrants, people living with disabilities, and Indigienous populations.
III. External Communications
Procter & Gamble has issued a public statement, both on social media and in a public memo, addressing racial injustice that acknowledged that they can be doing better to combat racial inequality within their company. However, it did not include specific calls to action or explicitly state "Black Lives Matter." Since June 2020, 21% - 30% of the brand's social media content has been centered around racial injustice with posts seeking to continue the momentum of BLM. The brand has made an effort to include ethnic diversity, specifically increasing Black representation, and has shown support of the LGBTQ+ community beyond Pride on social media, there is little to no evidence of inclusion of people living with disabilities or a wide range of models with varying body types.
