Last Updated:
4/11/21 3:33 PM
overall rating:
do better
Revlon
Internal Representation & Support
52%
Public Commitment
34%
External Communication
61%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
In support of KNC's School of Beauty supporting BIPOC female entrepreneurs, Revlon donated on behalf of the initiative to the NAACP. Revlon also participated in the Pull Up For Change challenge, posting its diversity statistics in early June.
Lowlights
Revlon donated to various causes in support of racial justice but did not specify its donation amounts. In addition, there are zero Black people on Revlon's executive leadership team.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
10% - 11% Black, 11% - 15% BIPOC, 41% - 45% Women
Executive Leadership:
0% (none) Black, 6% - 10% BIPOC, > 50% Women
> 15% Black, > 40% BIPOC,
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
Revlon has pledged a donation of Unspecified contribution amount towards racial injustice, specifically for Black lives. Additionally, Revlon has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as sponsorship of individuals who use their platform to speak out on racial injustice. Revlon is also an advocate for the LGBTQ+ community.
III. External Communications
Revlon has issued a public statement on social media addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company and included specific calls to action, but did not explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, and has shown support of the LGBTQ+ community beyond Pride on social media, there is little to no evidence of inclusion of people living with disabilities or a wide range of models with varying body types.
