Last Updated:

4/15/21 7:45 PM

overall rating:

do better

Ross

Internal Representation & Support
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46%

Public Commitment
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40%

External Communication
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55%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

We have not identified any notable highlights for this company.

Lowlights

Despite annual revenue of $16 billion, Ross' total donation in support of racial justice was only $500,000. In addition, the company's public statement expressing its commitment to DEI is obscurely placed on its corporate website.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

6% - 7% Black, 6% - 10% BIPOC, 36% - 40% Women

Executive Leadership:

0% (none) Black, 0% (none) BIPOC, 21% - 25% Women

> 40% BIPOC, > 50% Women

Workforce:

An appointed DEI senior leader and/or a dedicated DEI organization

DEI Support:

II. Public Commitment

Ross has pledged a donation of 0.001% - 0.009% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Ross has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as sponsorship of individuals who use their platform to speak out on racial injustice, matching donations to a broad range of qualifying organizations.

III. External Communications

Ross has issued a public statement, both on social media and in a public memo, addressing racial injustice that acknowledged that they can be doing better to combat racial inequality within their company. However, it did not include specific calls to action or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, aside from a post for Pride, there is little to no evidence on social media of inclusion of the LGBTQ+ community (beyond posting for Pride), people living with disabilities, or a wide range of models with varying body types.
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