Last Updated:
10/16/20 9:17 PM
overall rating:
do better
Skechers
Internal Representation & Support
8%
Public Commitment
9%
External Communication
29%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
We have not identified any notable highlights for this brand.
Lowlights
Skechers' Board of Directors and Executive Leadership Team are almost 100% white male (other than one female Board member). They have pledged zero donations to antiracist organizations, published no public statement on their company website around Black Lives Matter, and only posted one Blackout Tuesday square.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 0% (none) BIPOC, 0.1% - 10% Women
Executive Leadership:
0% (none) Black, 0% (none) BIPOC, 0% (none) Women
Information not publicly available
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
Skechers has little to no evidence of any monetary commitment publicly available.
III. External Communications
Skechers has issued a public statement on social media addressing racial injustice ; however, it did not acknowledge that they can be doing better to combat racial inequality within their company, include specific calls to action, or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. The brand has shown minimal support of the LGBTQ+ community through a Pride post and there is little to no evidence of inclusivity towards people living with disabilities, or a wide range of models with varying body types.
