10/31/20 6:04 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Starbucks' Board of Directors and Executive Leadership Team is over 15% Black and their Board of Directors is over 50% BIPOC. As part of their commitment to Black Lives Matter, the company created t-shirts that were sent to employees; until they were received, employees were encouraged to wear pins expressing their support. The appear to have taken their DEI efforts seriously, having provided in October 2020 an update to their initial commitment made in June.
Despite its strides toward antiracism on an organizational level, Starbucks has not been nearly as vocal about their support for Black Lives Matter across their social media accounts. This is particularly disappointing given their 10 million followers on Twitter and 18 million followers on Instagram.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, > 40% BIPOC, 36% - 40% Women
> 15% Black, > 40% BIPOC, 31% - 35% Women
8% - 9% Black, > 40% BIPOC, > 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group