Last Updated:
1/18/21 3:10 PM
overall rating:
undertones approved
Stitch Fix
Internal Representation & Support
72%
Public Commitment
62%
External Communication
77%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Stitch Fix partnered with Harlem's Fashion Row to create a program in which they mentor and help fund BIPOC entrepreneurs.
Lowlights
Aside from a handful of lengthier spotlight posts in June 2020, Stitch Fix has done little to actually amplify Black creators' stories; after June, such features were reduced to photos rather than an opportunity to educate their followers.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
Looking for an equitable brand as a replacement? Click here to see our directory!
Deep Dive
I. Internal Representation & Support:
Board of Directors:
10% - 11% Black, 26% - 30% BIPOC, 46% - 50% Women
Executive Leadership:
14% - 15% Black, > 40% BIPOC, 26% - 30% Women
8% - 9% Black, 36% - 40% BIPOC, > 50% Women
Workforce:
Information is not publicly available
DEI Support:
II. Public Commitment
Stitch Fix has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Stitch Fix has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, sponsorship of events, and matching donations to a broad range of qualifying organizations. Stitch Fix is also an advocate for the LGBTQ+ community.
III. External Communications
Stitch Fix has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company, included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 10% - 20% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, and has shown inclusion through featuring a range of models, there is little to no evidence of their support of the LGBTQ+ community on social media beyond a post for Pride.
