Last Updated:
11/1/20 2:08 PM
overall rating:
do better
The Habit Burger Grill
Internal Representation & Support
60%
Public Commitment
57%
External Communication
30%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
We have not identified any notable highlights for this brand.
Lowlights
Other than reiterating Yum! Brands' statement on social media, The Habit did not publish a statement on their own website about supporting Black Lives Matter.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 26% - 30% BIPOC, 36% - 40% Women
Executive Leadership:
> 15% Black, 16% - 20% BIPOC, 11% - 20% Women
46% - 50% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization
DEI Support:
II. Public Commitment
The Habit Burger Grill has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, The Habit Burger Grill has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations that advance racial justice and/or uplift BIPOC communities, and matching donations to a broad range of qualifying organizations. The Habit Burger Grill is also an advocate for the LGBTQ+ community.
III. External Communications
The Habit Burger Grill has issued a public statement on social media addressing racial injustice that explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
