Last Updated:

11/1/20 2:08 PM

overall rating:

do better

The Habit Burger Grill

Internal Representation & Support
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60%

Public Commitment
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57%

External Communication
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30%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

We have not identified any notable highlights for this brand.

Lowlights

Other than reiterating Yum! Brands' statement on social media, The Habit did not publish a statement on their own website about supporting Black Lives Matter.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

> 15% Black, 26% - 30% BIPOC, 36% - 40% Women

Executive Leadership:

> 15% Black, 16% - 20% BIPOC, 11% - 20% Women

46% - 50% Women

Workforce:

An appointed DEI senior leader and/or a dedicated DEI organization

DEI Support:

II. Public Commitment

The Habit Burger Grill has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, The Habit Burger Grill has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations that advance racial justice and/or uplift BIPOC communities, and matching donations to a broad range of qualifying organizations. The Habit Burger Grill is also an advocate for the LGBTQ+ community.

III. External Communications

The Habit Burger Grill has issued a public statement on social media addressing racial injustice that explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ and other marginalized communities.
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