10/13/20 9:49 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Since June, Urban Outfitters has drastically increased Black and Brown representation in their models as well as meaningful content across their Instagram feed. They have also begun consistently sharing more Black artists and activists and were encouraging voting across almost all of their brands' Instagram handles during election season.
In June, news came out of UO's racist practices both in stores and in HQ, which is compounded by their absolute lack of Black representation on both their Board of Directors and Executive Leadership Team. Their public statement issued around Black Lives Matter also falls flat and is extremely vague.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 11% - 15% BIPOC, 31% - 35% Women
0% (none) Black, 0% (none) BIPOC, > 50% Women
Information not publicly available
Information is not publicly available