Last Updated:
4/11/21 11:47 AM
overall rating:
keep going
Victoria's Secret
Internal Representation & Support
40%
Public Commitment
58%
External Communication
64%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
We have not identified any notable highlights for this company.
Lowlights
While Victoria's Secret has donated and issued statements in support of racial justice, the company has in years past demonstrated a fundamental lack of sensitivity regarding social justice issues, from its mostly white, male leadership to its history of cultural appropriation during fashion shows.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 16% - 20% BIPOC, 46% - 50% Women
Executive Leadership:
0% (none) Black, 0% (none) BIPOC, 11% - 20% Women
Information not publicly available
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
Victoria's Secret has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Victoria's Secret has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, and sponsorship of events. Victoria's Secret is also an advocate for the LGBTQ+ community.
III. External Communications
Victoria's Secret has issued a public statement, both on social media and in a public memo, addressing racial injustice that included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with posts seeming performative in nature. While the brand does not regularly feature models in their social media posts, they have shown support of the LGBTQ+ community beyond Pride on social media but there is little to no evidence of inclusivity towards other marginalized communities.
