4/4/21 10:15 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
In an effort to grow the global number of Black creators and artists on their platform, the company has created a #YouTubeBlack Voices Fund. This commitment includes seed funding and programs to support channel development for Black creators.
While YouTube has committed to increasing Black representation in terms of its creators, the company has not communicated a need for improving its internal metrics. There is no readily available data on its workforce diversity, and none of its core executive leadership team members are Black.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 36% - 40% BIPOC, 26% - 30% Women
0% (none) Black, 21% - 25% BIPOC, 21% - 25% Women
Information not publicly available
An appointed DEI senior leader and/or a dedicated DEI organization