Last Updated:

4/2/21 11:01 PM

overall rating:

do better

Zara

Internal Representation & Support
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31%

Public Commitment
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22%

External Communication
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51%

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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

Zara/Inditex continues to use models of color on their website and Instagram page. Inditex Careers often spotlights BIPOC employees on their Instagram page. From their annual report, they claimed to have a DEI office furthering workplace/employment diversity.

Lowlights

Zara/Inditex has responded minimally to calls for racial justice despite their claims of donations and internal reforms. Though they claimed to be donating to marginalized communities of color/Black communities, they never specified an exact amount or organization. Inditex has not made/publicized any partnerships with activists or organizations promoting racial justice. Despite underscoring DEI in their annual reports, Inditex continues to lack transparency around specific employee demographics beyond gender and nationality.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

0% (none) Black, 0% (none) BIPOC, 36% - 40% Women

Executive Leadership:

0% (none) Black, 0% (none) BIPOC, 11% - 20% Women

> 50% Women

Workforce:

An appointed DEI senior leader and/or a dedicated DEI organization

DEI Support:

II. Public Commitment

Zara has pledged a donation of Unspecified contribution amount towards racial injustice, specifically for Black lives. Additionally, Zara

III. External Communications

Zara has issued a public statement, both on social media and in a public memo, addressing racial injustice that acknowledged that they can be doing better to combat racial inequality within their company, and explicitly stated "Black Lives Matter." Since June 2020, of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, aside from a post for Pride, there is little to no evidence on social media of inclusion of the LGBTQ+ community (beyond posting for Pride), people living with disabilities, or a wide range of models with varying body types.
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