top of page

Last Updated:

2/21/21 11:55 AM

overall rating:

do better

Acer

Internal Representation & Support
Breakdown information.png

52%

Public Commitment
Breakdown information.png

12%

External Communication
Breakdown information.png

29%

Group 184.png

To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

Group 185.png

We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

​

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching

 

Highlights

We have not identified any notable highlights for this company.

Lowlights

While based in Taiwan, Acer has a large enough US presence that warrants a need for addressing racial inequity within and outside of its organization. Other than a couple of recent partnerships with Black creators, Acer has demonstrated neither urgency nor genuine commitment to advancing racial justice.

Group 186.png

We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

0% (none) Black, > 40% BIPOC, 11% - 20% Women

Executive Leadership:

0.1% - 1% Black, > 40% BIPOC, 26% - 30% Women

6% - 7% Black, > 40% BIPOC, 36% - 40% Women

Workforce:

Information is not publicly available

DEI Support:

II. Public Commitment

Acer has little to no evidence of any monetary commitment publicly available.

III. External Communications

Acer has issued a public statement on social media addressing racial injustice ; however, it did not acknowledge that they can be doing better to combat racial inequality within their company, include specific calls to action, or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice with most posts falling flat and appearing unhelpful. While the brand has made an effort to include ethnic diversity on social media, they have not made an effort to increase Black representation. There is also little to no evidence of inclusion of the LGBTQ+ community, people living with disabilities, or a wide range of models with varying body types.
speak out.png
speak out 2.png
Ellipse 151.png
speak out

Send a message to the brand or directly to the Undertones team.

Who is your message for?

How is my message received?

All messages are sent to the Undertones team. The brand feedback is collected and consolidated on a quarterly basis. The Undertones team will send the messages to the appropriate contact and keep you posted on any response!

What is your message about?

Thanks for your message!

bottom of page