Last Updated:
3/6/21 10:45 AM
overall rating:
do better
Alaska Airlines
Internal Representation & Support
37%
Public Commitment
33%
External Communication
72%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Alaska Airlines has consistently reported on their specific internal goals around racial equity and reform, elaborating upon their original commitment in in August 2020 and again in February 2021.
Lowlights
Alaska Airlines has provided no evidence of any monetary commitment to external organizations supporting racial justice. While the company has committed to extensive internal reforms, it has not indicated how much it intends to pledge towards realizing those goals.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
6% - 7% Black, 26% - 30% BIPOC, 36% - 40% Women
Executive Leadership:
0% (none) Black, 16% - 20% BIPOC, 36% - 40% Women
Information not publicly available
Workforce:
A Black employee resource group