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Last Updated:

3/6/21 2:19 PM

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Internal Representation & Support
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Public Commitment
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External Communication
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To evaluate this pillar, we take into consideration a range of factors, including but not limited to:

- Employee representation

- Diversity, equity, & inclusion (DEI)

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We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.

Forms of monetary support we look for:

One-off donations
Recurring donations
Grant initiatives
Employee donation matching



AT&T hosted a Black Future Makers ongoing event for Black History Month which featured various Black influencers and artists. They recently instituted a new leadership program called the Women of Color (WOC) Program and WOC Workshop Experience. AT&T continuously uplifts Black voices on Instagram into 2021 and regularly updates the D&I website page to show ongoing company efforts towards racial justice.


AT&T only donated 0.00006% of revenue in response to BLM. AT&T only pledged to suspend their monetary support for anti-LGBTQ, racist politicians in response to the Capitol Insurrection in January 2021 despite their widely publicized claims to be proactively anti-racist in light of 2020 BLM protests.

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We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.

Public statement: We verify that companies have made a formal statement regarding racial injustice.

Social media: We consider how a company uses their platform(s) beyond performative allyship.

Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models. 

Looking for an equitable brand as a replacement? Click here to see our directory! 

Deep Dive

I. Internal Representation & Support:

Board of Directors:

14% - 15% Black, 21% - 25% BIPOC, 21% - 25% Women

Executive Leadership:

10% - 11% Black, 11% - 15% BIPOC, 21% - 25% Women

14% - 15% Black, 31% - 35% BIPOC, 26% - 30% Women


An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group

DEI Support:

II. Public Commitment

AT&T has pledged a donation of < 0.001% of annual revenue towards racial injustice, specifically for Black lives. Additionally, AT&T has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as sponsorship of events, and co-branded partnerships with other companies.

III. External Communications

AT&T has issued a public statement, both on social media and in a public memo, addressing racial injustice that included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 31% - 40% of the brand's social media content has been centered around racial injustice with posts seeking to continue the momentum of BLM. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ community (beyond posting for Pride) or other marginalized communities.
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