Last Updated:
3/7/21 3:11 PM
overall rating:
keep going
Calvin Klein
Internal Representation & Support
60%
Public Commitment
61%
External Communication
87%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Calvin Klein frequently features BIPOC and LGBTQ+ creatives and community members in their campaigns, empowering them to explore matters of racial and social justice on their platform rather than simply treating them as models. Most recently, their Spring 2021 campaign featured rapper Megan Thee Stallion and Black Lives Matter Toronto co-founder Janaya Khan.
Lowlights
In 2020, Calvin Klein's parent company PVH donated $200,000 in support of racial justice, amounting to only 0.002% of their 2019 revenue of $9.9 billion.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 0% (none) BIPOC, 41% - 45% Women
Executive Leadership:
0% (none) Black, 11% - 15% BIPOC, 46% - 50% Women
14% - 15% Black, > 40% BIPOC, > 50% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
Calvin Klein has pledged a donation of 0.001% - 0.009% of annual revenue towards racial injustice, specifically for Black lives. Additionally, Calvin Klein has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of individuals who use their platform to speak out on racial injustice, sponsorship of events, and matching donations to a broad range of qualifying organizations. Calvin Klein is also an advocate for the LGBTQ+ community, immigrants, and Indigienous populations.
III. External Communications
Calvin Klein has issued a public statement, both on social media and in a public memo, addressing racial injustice The public statement acknowledged that they can be doing better to combat racial inequality within their company, included specific calls to action, and explicitly stated "Black Lives Matter." Since June 2020, 10% - 20% of the brand's social media content has been centered around racial injustice with posts seeking to continue the momentum of BLM. The brand has made an effort to include ethnic diversity, specifically increasing Black representation, and has shown support of the LGBTQ+ community beyond Pride as well as inclusion of people living with disabilities or a wide range of models with varying body types on social media.
