5/22/21 10:03 AM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
e.l.f. Cosmetics has a considerably diverse leadership team, with an Indian immigrant CEO as well as a Black female CFO. The company has permanently posted its BLM statement on its "e.l.f. cares" corporate site, offering resources for education, action, and allyship. e.l.f. has also partnered with artist and advocate Alicia Keys on the Keys Soulcare line, a lifestyle beauty brand centered on wellness.
While e.l.f. emphasizes diversity and inclusivity in its mission, it has taken only a handful of actions to demonstrate its commitment. The company did not specify the dollar amounts of its June 2020 contribution, and while they consistently feature BIPOC and members of the LGBTQ+ community, they do not use their social media platform as an opportunity to amplify Black and BIPOC experiences from a racial justice lens.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 36% - 40% BIPOC, > 50% Women
14% - 15% Black, > 40% BIPOC, 41% - 45% Women
> 40% BIPOC, > 50% Women
Information is not publicly available