Last Updated:
10/25/20 7:43 AM
overall rating:
do better
eBay
Internal Representation & Support
58%
Public Commitment
63%
External Communication
27%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
In August 2020, eBay launched a new commerce series specifically to benefit the NAACP.
Lowlights
After its Blackout Tuesday post, eBay posted zero social media content around Black Lives Matter. In addition, eBay's Chief Diversity Officer Damien Hooper-Campbell was hired away by Zoom in May 2020, and it is unclear whether eBay has hired another Chief Diversity Officer in his stead.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
Looking for an equitable brand as a replacement? Click here to see our directory!
Deep Dive
I. Internal Representation & Support:
Board of Directors:
8% - 9% Black, 11% - 15% BIPOC, 31% - 35% Women
Executive Leadership:
0% (none) Black, 21% - 25% BIPOC, 31% - 35% Women
2% - 3% Black, > 40% BIPOC, 36% - 40% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
eBay has pledged a donation of 0.01% - 0.09% of annual revenue towards racial injustice, specifically for Black lives. Additionally, eBay has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of events, and matching donations to a broad range of qualifying organizations. eBay is also an advocate for the LGBTQ+ community and people living with disabilities.
III. External Communications
eBay has issued a public statement on social media addressing racial injustice ; however, it did not acknowledge that they can be doing better to combat racial inequality within their company, include specific calls to action, or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand does not regularly feature models in their social media posts, there is little to no evidence of additional actions the brand takes to show support of the LGBTQ+ community (beyond posting for Pride) or other marginalized communities.
