Last Updated:
10/17/20 7:19 AM
overall rating:
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Home Depot
Internal Representation & Support
73%
Public Commitment
40%
External Communication
41%
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
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Forms of monetary support we look for:
One-off donations
Recurring donations
Grant initiatives
Employee donation matching
Highlights
Home Depot's Black representation is more than 15% on their Board of Directors and approximately 20% on their Executive Leadership Team.
Lowlights
Home Depot has only one social media post addressing racial injustice, which was a Blackout Tuesday post.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
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Deep Dive
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 21% - 25% BIPOC, 21% - 25% Women
Executive Leadership:
> 15% Black, 16% - 20% BIPOC, 11% - 20% Women
> 15% Black, > 40% BIPOC, 36% - 40% Women
Workforce:
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group
DEI Support:
II. Public Commitment
Home Depot has pledged a donation of < 0.01% of annual revenue towards BIPOC communities as a whole (has not specified donations towards Black lives). Additionally, Home Depot has engaged in actions that advance racial justice and/or uplift BIPOC communities, such as partnerships with nonprofits or mission-based organizations, sponsorship of events, and matching donations to a broad range of qualifying organizations. Home Depot is also an advocate for the LGBTQ+ community.
III. External Communications
Home Depot has issued a public statement, both on social media and in a public memo, addressing racial injustice ; however, it did not acknowledge that they can be doing better to combat racial inequality within their company, include specific calls to action, or explicitly state "Black Lives Matter." Since June 2020, 0.1% - 9% of the brand's social media content has been centered around racial injustice having only posted a "Blackout Tuesday" post. While the brand has made an effort to include ethnic diversity, specifically increasing Black representation, there is little to no evidence on social media of inclusion of the LGBTQ+ community, people living with disabilities, or a wide range of models with varying body types.
