11/1/20 2:34 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
KFC has donated significantly more than its fellow Yum! Brands (an additional $6 million over five years plus a $1 million one-time donation). In addition, their Buckets on Buckets series with JJ Redick frequently promoted their partnership with Rock the Vote.
KFC Trinidad & Tobago released a Black Power ad for emancipation day featuring a chicken drum-Black power fist; they subsequently received flack for being extremely tone-deaf.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
> 15% Black, 26% - 30% BIPOC, 36% - 40% Women
> 15% Black, 16% - 20% BIPOC, 11% - 20% Women
46% - 50% Women
An appointed DEI senior leader and/or a dedicated DEI organization