5/29/21 2:13 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
Michaels features Black makers and artists on their Instagram, as well as many small Black-owned businesses during Black History Month and Juneteenth. Michaels created a marketspace on their website dedicated to Black inclusivity during Black History Month, where a portion of the profits was donated to Management Leadership for Tomorrow. Although the amount donated is unspecified, Michaels also donated Catalyst and the Boys & Girls Clubs’ LGBTQ+ Initiative.
Michaels' social media content is lacking in both quantity and quality. Their few social or racial justice related posts are for briefly featuring their Black makers and artist, as opposed to any educational content. Michaels also has no workforce demographics available to the public despite their statement of openly working towards racial justice.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
11% - 20% Women
8% - 9% Black, 16% - 20% BIPOC, 21% - 25% Women
Information not publicly available
An appointed DEI senior leader and/or a dedicated DEI organization, A Black employee resource group