bringing

true colors

to the surface

Black women-led and committed to deliver transparency by uncovering the economic, social, and community impacts of the brands you know and love.

we aspire to inspire

equitable purchasing decisions

We deliver real, unbiased reviews directly to you as well as help you discover BIPOC-owned replacements through our easy to use interface. 

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take a look inside

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stay in the know

We are constantly expanding and updating our brand ratings. Pssst, we're also working on getting the app to you soon! Sign up to be the first to know. 

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