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bringing

true colors

to the surface

Black women-led and committed to deliver transparency by uncovering the economic, social, and community impacts of the brands you know and love.

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we aspire to inspire

equitable purchasing decisions

We deliver real, unbiased reviews directly to you as well as help you discover BIPOC-owned replacements through our easy to use interface. 

EXPLORE EQUITABLE BRANDS

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take a look inside

OUR BRAND RATING SYSTEM

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We are constantly expanding and updating our brand ratings. Pssst, we're also working on getting the app to you soon! Sign up to be the first to know. 

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