12/2/20 6:00 PM
Internal Representation & Support
To evaluate this pillar, we take into consideration a range of factors, including but not limited to:
- Employee representation
- Diversity, equity, & inclusion (DEI)
We weigh a company’s degree of public commitment primarily on their monetary contributions to DEI matters or organizations fighting racial injustice.
Forms of monetary support we look for:
Employee donation matching
ASOS is extremely vocal in their support for the LGBTQ+ community and people living with disabilities, from their models/social media feeds to the charitable organizations they support.
ASOS only briefly mentioned in an Instagram caption that they planned to donate to NAACP (there is no official statement on their website) and neglected to specify the amount being donated. Aside from a handful of posts in June, there is virtually no evidence of their support for Black Lives Matter on their social media feeds. In addition, there is no Black or BIPOC representation on their Board or leadership team.
We scour the company’s website and official social media channels to determine what message they are sending around racial injustice, how they are communicating it, and whether their communications are perceived as genuine or performative.
Public statement: We verify that companies have made a formal statement regarding racial injustice.
Social media: We consider how a company uses their platform(s) beyond performative allyship.
Representation: For companies that have the opportunity to showcase diversity in their feed, we consider whether they have adequate Black representation and BIPOC representation across their models.
I. Internal Representation & Support:
Board of Directors:
0% (none) Black, 0% (none) BIPOC, 41% - 45% Women
0% (none) Black, 0% (none) BIPOC, 21% - 25% Women
Information not publicly available
Information is not publicly available